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Familiarize yourself with the most important concepts of targeted communication in the context of work and health. We address the specific aims and objectives that communicators have, the particular challenges that they face, the types of messages and channels they have at their disposal, as well as different ways of reconstructing, analyzing, evaluating and designing effective messages. In doing so, we will apply insights from, amongst others, (health) communication theories, argumentation and persuasion research and media communication.
Upon completion of the course, students will be able to:
06-09 March 2023 in Zurich
01 February 2023
CHF 2,720.–